Privacy Policy
PRIVACY POLICY FOR INDIVIDUALS INTERACTING WITH ROOFTOP REALTY CLIENTS
Last Updated: April 15, 2025
Introduction
Rooftop Realty (“Rooftop Realty”, “we”, “us”, or “our”) provides technologies, products, and services (collectively, “Services”) used by our real estate agent and realtor clients whose branding is displayed on the website with which you are interacting (the “Client”).
If you are a visitor to our Client’s website (the “Site”), this Privacy Policy applies to you, and describes Rooftop Realty’s policies and practices regarding the collection, use and disclosure of your personal information in connection with your use of the Site and our provision of the Services to our Client. In this case, Rooftop Realty provides the Services solely as a service provider and data processor, and only uses the personal information collected at the direction of the Client. This Privacy Policy does not apply to any websites, applications or other online services that do not link to this policy, including other services provided by the Client; nor does this Privacy Policy apply to the Client’s subsequent use of information collected through the Site or Services. Please contact the Client to learn about how they use your personal information.
If you are an individual with whom Rooftop Realty engages in your capacity as a representative of a business, please click here to view the applicable privacy policy.
Personal Information We Collect
Rooftop Realty collects information from you in various ways when you access or use the Site or otherwise interact with the Services. This information may include:
Information you provide to us. Personal information you provide to us through the Services may include:
Contact information that you provide, such as your first and last name, email address, and phone number.
Feedback or correspondence, such as information you provide when you contact the Client or Rooftop Realty in connection with the Site or Services with questions, feedback, or otherwise correspond.
Marketing information, such as your preferences for receiving communications about the Client’s activities, events, and publications, and details about how you engage with such communications.
Other information which is not specifically listed here that you may provide voluntarily or that is necessary in connection with your interactions with the Client through the Site or Services. All such information will be used in accordance with this Privacy Policy or as otherwise disclosed at the time of collection.
Information we obtain from third parties:
Social media information. Our Client may maintain pages on social media platforms, such as Facebook, LinkedIn, Instagram, and other third-party platforms. When you visit or interact with these pages on those platforms, the platform providers’ privacy policies will apply to your interactions and their collection, use and processing of your personal information. You or the platforms may provide us (on behalf of the Client) with information through the platform, and we will treat such information in accordance with this Privacy Policy.
Other Sources. We may obtain your personal information from other third parties, such as third-party analytics services, the Client’s marketing partners, publicly available sources and data providers.
Automatic data collection. We, the Client’s advertising partners, and our service providers may automatically log information about you, your computer or mobile device, and your interaction over time with our Services, our communications and other online services, such as:
Device data, such as your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE, 4G), and general location information such as city, state or geographic area.
Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, browsing history, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access, and whether you have opened our marketing emails or clicked links within them.
We use the following tools for automatic data collection:
Cookies, which are text files that websites store on a visitor‘s device to uniquely identify the visitor’s browser or to store information or settings in the browser.
Local storage technologies, like HTML5.
Web beacons, also known as pixel tags or clear GIFs.
How We Use Your Personal Information
To operate our Services:
Provide, operate, and improve our Services and our business;
Communicate with you about our Services;
Provide support and respond to your requests.
To comply with law: To comply with applicable laws, lawful requests, and legal processes.
Marketing: If you’ve provided contact information, we may send you marketing communications on behalf of our Client as permitted by law. You may opt out by contacting our Client.
For compliance, fraud prevention, and safety: To protect rights, enforce terms, and deter unlawful activities.
To create anonymous data: We may de-identify personal information and use it to improve our Services or for research purposes.
How We Share Your Personal Information
We do not “sell” any personal information (as defined under applicable laws). We may share personal information as follows:
To our Client, including to facilitate your interactions with them.
Our service providers, such as hosting, IT, email delivery, and analytics providers.
Professional advisors, like lawyers or auditors.
For legal compliance and safety.
Business transfers, in case of a merger, acquisition, or similar event.
We do not share personal information with third parties for marketing purposes. We will never disclose personal information such as phone numbers or SMS consent to third parties for promotional purposes.
Privacy Choices
Online tracking opt-out options include:
Blocking cookies in your browser.
Disabling advertising ID use in mobile settings.
Using privacy plugins like Privacy Badger, Ghostery, or uBlock Origin.
Google Analytics opt-out: https://tools.google.com/dlpage/gaoptout?hl=en.
Platform opt-outs:
Google Ads
Industry opt-out tools:
DAA
NAI
These are device/browser specific.
Privacy Rights
Depending on your location, you may have rights to:
Access your data
Request deletion or correction
Object or restrict use
Withdraw consent
Please contact the Client directly to exercise these rights, as Rooftop Realty processes your data only on their behalf.
Do Not Track: We do not respond to DNT signals. Learn more at www.allaboutdnt.com.
Third Party Services
We are not responsible for the privacy practices of third-party websites or services linked from the Site.
Security
We use security measures to protect your information, but no system is 100% secure.
Children
Our Services are not intended for individuals under 18. If we learn we’ve collected information from a child without consent, we will delete it.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date above and post the updated version on this Site.
How to Contact Us
You can reach us by email at cole.rooftoprealty@gmail.com
